Rolls-Royce Motor Cars is about to launch the new Bespoke high-end customized work "The Way of Self-Expression", including the Ghost Long Wheelbase Edition, Phantom Long Wheelbase Edition and Shining three models. They are the first works created by the Shanghai Exclusive Customization Center that opened last year, and will be launched at the 2024 Beijing International Automotive Exhibition on April 25.
As a global trend leader, young, avant-garde and creative Chinese customers hope to customize ultra-luxury products according to their needs and image. The "The Way of Self-Expression" Bespoke high-end customization series deeply interprets their perfect and unique personal taste.
The exterior colours of the Bespoke Collection are inspired by the most radiant and stunning landscapes in three global destinations that are favoured and frequently visited by customers in Greater China, such as the blooming lantana flowers in South America, the soft sand and glittering Cala Luna beach in Sicily, Italy, and the magnificent sunsets of Boracay Island in the Western Visayas, Philippines. The interior of each "Express Yourself" model showcases the theme of "Flowing Memory of the Stars", reminding the viewer of the deep night sky and the fascinating stars that appear above these scenes.
Each unique masterpiece in this series is the result of an extraordinary cross-border collaboration between designers at the Home of Rolls-Royce in Goodwood and designers based at the Rolls-Royce Bespoke Centre in Shanghai. The Rolls-Royce Bespoke Centre continues to expand its global network, currently operating in Goodwood, Dubai and Shanghai, with plans to open new Bespoke Centres in many more locations around the world this year. By opening dedicated bespoke centres in the world’s most luxurious capitals, Rolls-Royce is able to further enhance its much-loved Bespoke craftsmanship by placing its talented creative consultants around the world and building closer connections with its global clientele, while also bringing insights from key regions back to the Home of Rolls-Royce in Goodwood.
The Bespoke Collection, “The Way of Self-Expression”, was unveiled at the 2024 Beijing International Automotive Exhibition.
When it comes to Rolls-Royce, we have to think of the starlight headliners. The Rolls-Royce High-End Bespoke Team spent several years and finally showed the beautiful starry sky of Goodwood in the Rolls-Royce Phantom in 2007! As the pioneer of the car starlight headliner, the birth of the starlight headliner opened a new chapter in Rolls-Royce aesthetics.
Today, with the development of the times, the starlight headliner is no longer exclusive to Rolls-Royce, and many vehicles can be installed with the starlight headliner! Beesidy Starlight Headliner Kit is suitable for most vehicles! If you don't know how to choose the right starlight kit for your vehicle, please click here to view or feel free to contact us!
